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Since we began in 2016, our aim has been to make veganism accessible and simple for everybody. We opened our store in the heart of Parkdale in Toronto because there wasn’t a store in Ontario that solely offered certified vegan clothing, shoes, accessories and essentials.
Our motto at Imperative has always been ‘Veganism For Everybody’. In realizing our vision, we decided it was time to take the next step forward by going global and opening an online store.
We've created this space for vegans and non-vegans to find the best vegan clothes, shoes, winter coats, boots and more essentials, while also learning more about how to end animal exploitation through everyday choices. We carry popular Canadian brands like Matt & Nat, Wuxly and Noize, as well as esteemed international brands like Hoodlamb, Vegetarian Shoes and Dr Martens.
Everything in our store is carefully researched to ensure that it is 100% vegan - we spend ages reading the labels and fine print so you don’t have to.